Invest in Great Content

A negative SEO strategy involves crawling a website. This “forceful” crawling of the website puts strain on the web server, causing the website to slow down or even crash. In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. Rankings matter. But they’re not the metric you should be focusing on. The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about.

Sign Up for Press Request Alerts for SEO benefits

I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to. Nofollowing a link is adding rel="nofollow" inside of the link's anchor tag. SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. The number and quality of links pointing to your site will largely determine in what position your site ranks. At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore.

Add valuable insight to your creative content

Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content. Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself! Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. How do you add content to Google? When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome!

Keep an eye on what other firms are doing

According to SEO Consultant, Gaz Hall: "According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include linking to pages that can’t be accessed without filling in a form and even linking to content using JavaScript or Flash." When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating to save time and weed out the poor sites. Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar.

Don’t Forget About a Sitemap

Check to see if the domain is indexed by putting “site:example.com” in the Google search bar. If it is, that’s a good sign, but if it isn’t, it doesn’t necessarily mean that the domain was de-indexed due to a penalty. It might just have been out of commission for awhile, so Google felt it was not necessary to keep the site in its index. “Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. Although there are many different "recipes" for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you’re essentially running your business blind and will have no insight into your site’s effectiveness. Once you’ve discovered your evangelists, think about ways to nurture and encourage them. At the simplest (and possibly most meaningful) level, find a way to thank them for spreading the word about your company.

Google Loves Diversity

The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche. Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn’t exceed the recommended maximum of 150 words. Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. Remember that it ’s also highly important for the topics of sites linking to you to match the topic of your site. And this way, you are not only posting on a site you chose in your niche, but you’re also filling it with a directly relevant post.