Find Questions That Your Buyer Persona is Asking

99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers (and search engine surfers) with new, informative content. The articles are typically short and have key takeaways or downloadable resources attached to them. These types of resources make great pages for other sites to link to. When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog.

Focus on topics instead of keywords

If you perform an SEO audit now and then, you make sure your website’s up-to-date. It should be part of your frequent site maintenance cycle, I think. Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). Each listing on the SERP has three core components, which include the page title, page description, and page URL. It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets.

Do you run A/B testing on a regular basis?

One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. Take a look at sites like the BBC and you ’ll see that they have huge and highly diverse links profiles. They’ll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all of its links. Thus, it can actually be useful to make your links profile as diverse as possible. One way to approach SEO is to write catchy headlines. The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best match customers' searches? How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have long been the norm are now being seen in a very different light. From the threat of Google de-indexing sites to legislation breaches leading to criminal charges, the search practices of brands, agencies and bloggers are in the spotlight.

What should be your strategy for those long keywords?

According to Gaz Hall, a UK SEO Consultant : "Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy." Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites.

Create an e-book or guide every few months

There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and entertainment. They will leave a site very quickly if it doesn’t give them what they want. Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search engines. Therefore, backlinks becomes an important factor in determining where the page appears in SERPs (Search Engine Results Page). Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective.

Satisfy a compelling customer need

There are ways to do a bulk search on a list of URLs to check if any of the pages contain a link to yours, but if you're checking this on a daily basis, it's probably just as fast to do a quick manual check. For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on the pages you visit. Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal.