Measure which strategies provide the most benefit, refine and continue

Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time. Currently more than half of searches account for mobile devices. Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors.

How Google handles it

Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any other black hat SEO tactics (like keywords in a white font on a white background) are all off limits. Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most CMSs can create one automatically for you, and let you choose to remove certain pages. Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can rank in search engine results pages (SERPs). Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome! As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it’s wise to start thinking of your company or organization’s fans as extensions of your inbound marketing team.

Sponsor events, teams, or organizations

How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes it’s easier to take a series of smaller steps instead of jumping to your final goal in one leap. SEO in Goole is here. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis.

Understanding the rationale behind SERPs

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue." Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it. As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we did above), but it’s another thing completely to be able to address extremely specific elements of that experience. SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers. The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content.

Where in search results does my content appear?

Every website page, including your blog, should have at least one call-to-action above the page’s fold -- in other words, don’t make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating an internal link on your website to a specific landing page. Most calls to action are images; therefore you can optimise the image filename and alt text for the primary keyword you’re targeting on the page. The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer videos. If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use a range of other tools too such as Keyword.io to develop a broad list of local keywords. Responsive design — or, in other words, a Web layout that provides a quality experience no matter the screen size — is among the factors Google uses to determine search results. You may even find your site penalized if you haven’t yet embraced responsive design. SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for different things.

Some of the issues with CRO

To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher’s intent when crafting this description. Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine crawlers to read and index your web pages and posts. That means you will need to make it more accessible for both search engines and we visitors.