Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page.
How many words does your competition have on the page that is ranking?
So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement your content gets, the more your content is performing well, which means people are likely sharing it across social — keeping you relevant and on topic. Hello, front page! Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. Your site navigation should be present and easily identifiable. Visitors
should be able to navigate your site with ease, and ideally, be able to
get to any page on your site with no more than 3 clicks. This provides a
quick and easy user experience and ensures visitors don’t have to spend
an eternity trying to find what they’re looking for.
Great content and backlinks are still the most powerful tools in your artillery
No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. Most SEO consults cover a local area. If everybody is linking people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer the top of their pages in order to ensure people are finding the best sites for the information they require. I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term.
Is your content visible in search results?
Gaz Hall, from SEO Hull, had the following to say: "How do you find people who value SEO enough to pay your prices?" In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links, cross-device compatibility, learnability and clarity. By making sure your website is easy to use you’ll be helping to ensure that it can perform well in the search engines and will also help to convert your visitors into customers. The sheer apparent complexity of SEO is enough to turn some people away entirely. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing.
Links are like glue
If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn’t stop you from doing something that has more of a “shock factor.” Something a little more controversial can draw in big crowds, which translates to a lot of clicks and comments. Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users have an eye for acting on quicker, to-the-point information information which is provided by the Search Engines through their SERPs (Search Engine Result Page). Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it. Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting.
Use your key phrases in as many URLs as possible
Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from various areas. The true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your website. If you take the time to apply these tips to your search engine optimization plan, you are going to see some great results. No results happen overnight but these tips and advice are sure to help you get the results that your sites need a bit quicker than you would accomplish it otherwise.